Materi Kuliah Manajemen Pemasaran - Daftar Pustaka

DAFTAR PUSTAKA

 Parenicepos: Berikut ini adalah beberapa Daftar Pustaka yang ada didalam Buku Manajemen Pemasaran, apa saja Daftar Pustaka tersebut, mari kita lihat Uraiannya.

Materi Kuliah Manajemen Pemasaran - Daftar Pustaka

Daftar Pustaka Materi Kuliah Manajemen Pemasaran

Basu Swastha, Azas-azas Marketing, edisi kedua, 1979, Liberty, Yogyakarta, hal. 33 – 34.

Boone & Kurtz, Contemporary Marketing, edisi ketiga, 1980, The Dryden Press, New York, hal. 95.

Burton Marcus : Modern Marketing Management, edisi kedua, 1980, Random House, New York, hal. 407

Darvin A. Jolson, Marketing Management, Integrated tet, readings, and Cases, 1978, Macmillan Publishing Co., Inc., New York, hal. 31 – 33.

David W. Cravens & Gerald E. Hills, Consumerisme, A Perspective for Business, Business Horizon, Agustus 1970, hal. 24;

E. Jerome McCarthy, Basic Marketing, A Margerial Approach, edisi kelima, Richard D. Irwin Book Company, Home-wood, Il-linois, hal. 176 – 177.

Jogdish N. Seth, “A Model of Industrial Buyer Behavior”, Journal of Marketing, Oktober 1973, American Marketing Association, hal. 50 – 56.

Lewis C. Solmon, Economics, Edisi kedua, 1976, Addison-Wesley Publishing Company, Inc., Massachusetts, hal. 41 – 42.

Martin, L. Bell : Marketing, Concept and Strategy, edisi ketiga, 1979, Haughton Mifflin Company, Boston, hal 406.

Philip Kotler : Marketing Management, Analysis, Planning, and Controle, edisi keempat, 1980, Prentice-Hall, Inc. Englewood Cliffs, New Jersey, hal. 22.

Robin Peterson, Marketing. A. Contemporary Introduction, 1977, John Wiley & Sons, Inc., Santa Barbara, hal. 359.

William G. Nickels, “Principles of Marketing, A Broadened Concept of Marketing”, 1979, Prentice-Hall, Inc. Englewood Cliffs, New Jersey, hal. 98.

William J. Stanton, Fundamentals of Marketing, edisi kelima, 1978, Kogakusha, Mc. Graw-Hill Book Company, Tokyo, hal. 5.

William J. Stanton, Fundamentals of Marketing, edisi kelima, 1978, Kogakusha, Mc. Graw-Hill Book Company, Tokyo, hal. 10.

William J. Stanton, Fundamentals of Marketing, edisi kelima, 1978, Kogakusha, Mc. Graw-Hill Book Company, Tokyo, hal. 34

William J. Stanton, Fundamentals of Marketing, edisi kelima, 1978, Kogakusha, Mc. Graw-Hill Book Company, Tokyo, hal. 73